Email Marketing That Engages Your Readers
Posted by zoeyjordan on May 13th, 2008 filed in Email Marketing Tips
To get visitors – and repeat visitors - to your website, there are many factors that are important in your email marketing. And the more attention you give these details, and the more you engage your audience, the greater your chances of attracting - -and retaining – list subscribers.
Engage Readers
First of all, BE YOURSELF. Readers want to connect and relate to those that they receive information from. Email marketing is evolving and relationship building, with your list, your audience, is critical in every aspect of your online email marketing campaign.
Next, BE CONSISTENT throughout your email messages. In other words, mention only a couple key issues surrounding your message and stay on topic. Don’t cloud the email body, or overload your audience with distractive and useless content just to “fill in white space”. Keep the flow steady and tight, well focused. Sometimes LESS IS MORE!
Use CLEAR NAVIGATION to your audiences destination and once they are there be certain they can easily find what they are looking for. Test it BEFORE you send your email. Make sure you CAN click on the link. And make sure whatever you ask people to do there – be it sign up for an eZine, a report or purchase a new eBook or package – that this process CAN be done as directed.
And finally, GIVE SIMPLE, COMPLETE INSTRUCTIONS for a call to action. Always include contact info for help, in case it’s needed. And make sure the contact information is accurate. (i.e., don’t send readers to reply emails that bounce back or go nowhere.)
Pay attention to details that will engage your readers and readers will pay more attention to you and your email marketing message!
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Double or Triple New Leads and Customers
Posted by katiedubois on May 12th, 2008 filed in Email Marketing Tips
Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing on copy marketing.
One very effective way to do this is to balance the right blend of benefits and features in your marketing copy. In order to do this, try some of these strategies in your next email marketing communications.
- State your proposition in a personal way, since the focus is all about the customer – i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.
- Focus on customer benefits; people like to save money, join and be a part, learn more, earn more.
- Offer multiple selling points in bullet form. Write them from customer’s point of view & reflect their needs.
- Thoroughly describe the product. Give the customer all the information they need on the product or service in order to make a well educated decision.
- Create a call to action. TELL the customer what to do – exactly, step-by-step. Click here, fill out the form, hit “Submit.”
- State your USP (unique selling position) to differentiate yourself from competition. For example, tell why your product is better than the competition’s.
Rewriting the text on your email message so that it focuses on marketing copy can help readers feel more comfortable. It can also help improve your sales results. Now there’s a win-win!
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