3 Opt-In Marketing Tips

Posted by katiedubois on May 5th, 2008 filed in Email Marketing Tips

CREATE KEYWORD RICH CONTENT

If you haven’t done this already then it’s time to create a
content site. One that is on the same topic as the list
that you are building or planning to build.

Include lots of keyword rich articles so that you get traffic
from the search engines, then make sure you add an opt in
email form on all of your pages, so that people that enjoyed
your articles can sign up for your list.

Keep in mind that you don’t have to write all for the content
yourself. You can hire a ghostwriter to write the articles
for you or you can purchase ready made articles and even ready
made websites theses days. Just do an Internet search for
“private label content” and you will find endless
possibilities.

OFFER OPT-IN INCENTIVES

Gift’s - everyone loves a free gift.

Offer a free gift as an incentive for people to sign up
for your list. This is a tested and proven method to increase
the number of people that subscribe to your list.

The gift that you offer doesn’t have to be anything expensive,
but it should be something that is perceived as useful and
valuable to the people that you want to subscribe to your list.

For instance if your website is about dogs, then you could
offer a free report on dog grooming. If you sell software
you could offer a free trial download. Just make sure your
gift is something of great value to your potential subscribers
and you will have people eagerly joining your list.

JOINT VENTURES

If you already have a list and you are looking to get more
subscribers then it’s time to work a little trade (joint
venture).

Do a search for lists or ezines that are similar to yours,
then contact the owner of the list and see if you can arrange
to recommend each other to your subscribers.

Let the owner know that you believe your readers would
benefit greatly from the information that they have to offer
and that their readers will benefit also.

If you keep in mind that most people sign up for more than
one list you will see how this can be a great arrangement
for both of you. Make your offer as irresistible as possible
to the other list owner.