Creating a Profitable Email List
Posted by katiedubois on May 19th, 2008 filed in Email Marketing Tips
Many people have tried to start lists and failed. However, even if you have failed in the past you can rejuvenate your list and start anew. Whether you have had little success in the past or if you are just starting, you can follow these simple tips to get your list up and going.
1. It’s All About Trust
It really is all about trust. People tend to be wary of things on the Internet. They don’t want to get viruses, but they also want to explore things that will be helpful to them. Provide them with good and useful information on your website to start with. It’s always best if your business is about something that you know well and that you can write about easily. Be sure that you look like a credible and professional business, and people are likely to purchase your products and sign up on your email lists.
You can also gain trust by becoming friends with your visitors. Implement a forum on your website that will allow you to talk and chat with people. They will also allow you to learn more about your email lists wants and needs. At the same time, you can join other forums and attract people to your site.
The money will come when people know you and you show you are trustworthy. You need to hold up your end of the deal as well by providing your customers with products that are useful and worth their money.
2. Offer a Service that People Need or Desire
If you are able to meet the people who are interested in your website and what you have to offer, then you will be able to provide a service or product that people need or want. It is said that people come to the Internet for one of two things – information and to shop. If you can provide both, then you are going to have a very useful site! Invest your time and money in providing excellent service, products and information. If you do this, then people are going to be interested in learning more about you and sign up on your list.
3. Become Friends with Others Who Have Been Successful
If you are in the process of building a successful list, it never hurts to learn from others who have been successful. Do some social networking and become friends with those who have become successful and remain successful. There is nothing better than first hand information.
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Writing Ads for Email Marketing
Posted by zoeyjordan on May 15th, 2008 filed in Email Marketing Tips
To promote sales of products and services means there’s a need for effective advertising. And email marketing offers an affordable solution, as the Internet being one of the fastest mediums of communication offers maximum response possibilities for low costs,; i.e. great ROI (return on investment) opportunities.
However, with the flood of people marketing online today, competition IS fierce, as one email competes for another for the reader’s attention. So email marketers have to provide outstanding quality of ads to appeal to their targeted groups.
Here are some email marketing tips to make your emails and your email ads stand out and get noticed:
- Offer a free item – ebook, report, software trial or membership site. People like to get things for no cost.
- State a guarantee in your message. Take the fear out of buying from you.
- Include several ways to reply to your offer. Not everyone has Paypal, for instance. So allow shoppers other means like faxing, calling or mailing in credit card orders.
- Keep message & ordering simple. Write at a ninth grade level (unless you’re targeting a higher educated audience like with tech products for technicians). And keep sentences brief and to the point.
Provide outstanding quality. And appeal to more of your targeted readers. Doing so will produce the results you AND your email audience desire.
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Full-Blown Business Building Marketing Campaign GiveAway!
Posted by zoeyjordan on May 13th, 2008 filed in Free Marketing
IMMEDIATE RELEASE:
Penn Valley, CA, May 13, 2008 - Lists Alive! (www.ListsAlive.com/FreeMarketing), a firm specializing in turn-key marketing strategies, announced today that they will be giving away fully executed online marketing campaigns to three business owners, completely free.
“We help our customers to re-energize their mailing lists, generate new prospects, and motivate current customers to hit the ‘buy now’ button. This promotion is offering our services for free. And we’re not giving away a ‘how to manual,’ we’re doing the work,” says Katie DuBois, founding partner of Lists Alive! “Clients would usually expect to pay as much as $25,000 or more for these campaigns.”
So what’s the catch? “Honestly, there isn’t one,” continues DuBois. “My partner and I want to expand and diversify our client portfolio. Nothing helps us promote our business more than having satisfied customers give testimonials.”
“What we typically find,” says partner Zoey Jordan, “is that folks ignore their email lists. They are already so stretched just juggling their daily to-do lists, that a marketing campaign, which most believe to be difficult and time consuming, gets pushed farther and farther off their radar screen. But if they aren’t marketing to their current customers, they are leaving money on the table.”
From what we see on FaceBook, industry websites, and blogs, everyone is asking the question, ‘How can I make money online?’” says Jordan. “There’s an overwhelming amount of information on the web about online marketing, but most of it seems to offer no real information, and you end up in an avalanche of links. You hit link after link, and end up on a landing page that has a ‘buy the information for $297’ button. It makes it frustrating, especially for the small business owner, and gives them the idea they can’t afford to do any online marketing.”
The Lists Alive! marketing campaign giveaway begins Monday, May 12, 2008 and will last for two weeks. “We had to limit the giveaway for two reasons,” explains DuBois, “we expect this to be a highly popular promotion, with lots of folks signing up. And we want to pick the winners, and get to work with them quickly, so they can start to see immediate results.”
The promotion allows for any size or type of business to be considered. Anyone who enters will additionally receive no obligation bonus materials, offering methods that will help them achieve more online traffic and sales. To learn more, visit www.ListsaAlive.com/FreeMarketing and read through the promotion in detail.
And be sure to checkout this video: